{"id":484,"date":"2012-02-08T11:22:01","date_gmt":"2012-02-08T11:22:01","guid":{"rendered":"http:\/\/ianalderton.com\/?p=484"},"modified":"2012-08-23T15:21:26","modified_gmt":"2012-08-23T15:21:26","slug":"big-data-%e2%80%93-the-next-frontier","status":"publish","type":"post","link":"https:\/\/ianalderton.com\/?p=484","title":{"rendered":"Big Data \u2013 The Next Frontier"},"content":{"rendered":"

Big Data will be the next frontier for innovation, competition and productivity according to a recent report from McKinsey (http:\/\/bit.ly\/tE7fiZ<\/a>).<\/p>\n

According to McKinsey :<\/p>\n

30 billion<\/strong> pieces of data are shared on facebook every month<\/p>\n

40%<\/strong> growth in global data,\u00a0year on year<\/p>\n

And by 2013 :<\/p>\n

14%<\/strong> of business intelligence (BI) deployments will combine BI, collaboration and social media in to decision making environments.<\/p>\n

33%<\/strong> of business intelligence functionality will be consumed via hand held devices<\/p>\n

Big Data describes the data sets that simply cannot be tackled using traditional database and business intelligence tools.\u00a0 In my opinion, Big Data is best described by\u00a0a number of key attributes :–<\/p>\n

Volume<\/strong>\u00a0– from hundreds of terabytes to petabytes, where a petabyte is equivalent to 500 billion pages of standard printed text.<\/p>\n

Velocity<\/strong> \u2013 up to near real time sub second delivery<\/p>\n

Variety<\/strong> \u2013 \u00a0including both structured and unstructured data<\/p>\n

Volatility<\/strong> – hundreds of new data sources coming online from new apps, web services and social networks<\/p>\n

Data Strategy<\/strong>
\nTo do Big Data well there\u00a0needs to be a combination of machine intelligence and human insight. The vast amount of data involved is staggering \u2013 to sift, mine and identify the right information will require a fully integrated approach to managing both the product and data lifecycles for an organisation.<\/p>\n

This will need to be built around a data management strategy that integrates Big Data into the front end of the innovation pipeline. This will involve a number of new alternative delivery models such as a\u00a0new breed of analytical applications, using in memory capabilities to add scale and computation speed.<\/p>\n

Benefits<\/strong>
\nThe benefits for Big Data are immense, from identifying the profitability of \u00a0customers, products and channels, through to mining customer needs desires and sentiment.<\/p>\n

The more intelligence you have on your customers from Big Data, the greater insight you can apply to new products and services, driving greater impact on revenues, margin and market share.<\/p>\n

IAN ALDERTON
\nEmail : ian@IanAlderton.com<\/a>
\nTel : +44 (0) 7702 777770<\/p>\n","protected":false},"excerpt":{"rendered":"

Big Data will be the next frontier for innovation, competition and productivity according to a recent report from McKinsey (http:\/\/bit.ly\/tE7fiZ). According to McKinsey : 30 billion pieces of data are shared on facebook every month 40% growth in global data,\u00a0year … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[12,14],"tags":[],"class_list":["post-484","post","type-post","status-publish","format-standard","hentry","category-innovation","category-big-data"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p76RsR-7O","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/ianalderton.com\/index.php?rest_route=\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ianalderton.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ianalderton.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ianalderton.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ianalderton.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=484"}],"version-history":[{"count":28,"href":"https:\/\/ianalderton.com\/index.php?rest_route=\/wp\/v2\/posts\/484\/revisions"}],"predecessor-version":[{"id":914,"href":"https:\/\/ianalderton.com\/index.php?rest_route=\/wp\/v2\/posts\/484\/revisions\/914"}],"wp:attachment":[{"href":"https:\/\/ianalderton.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ianalderton.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ianalderton.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}